Energy ads: Superbowl XLIII

Here are a couple of GE ads from the Superbowl
Wind energy:


Smartgrid technologies:


GE is working with a handful of utility companies (Duke Energy etc.) to promote smartgrid technologies. I also came across the supposedly eco-friendly Steelers superbowl t-shirt, made from organic cotton. Apart from this, I do not see how selling this t-shirt would be eco-friendly..